Marvel’s Influence on Gaming and Memorabilia

Marvel’s Influence on Gaming and Memorabilia

By Ashley Roth Mar 11, 2016 01:30 PM

The growth of Marvel’s Captain America franchise and that of the superhero film genre as a whole has been incredibly impressive, almost as impressive as the revenue that it generates around the globe.

Not only do the huge Hollywood blockbusters prove to be unstoppable at the box office, with ‘Captain America: The Winter Soldier’ grossing over $700 million worldwide, the opportunities for licensing and memorabilia are seemingly endless.

Dedicated websites are already offering novelty Captain America-themed artwork, kitchenware and household items for the Marvel universe as well as items featuring characters from the DC universe. Popular superhero films have even inspired a range of themed-slot games, such as the one on the Royal Vegas Casino website.

But there is one opportunity Marvel is missing out on, and one I am sure a lot of fans would like to see, and that is the lack in recent years of any Marvel console games.

Yes there is the Lego series that is fun and undeniably popular, but there are no big budget titles to rival DC’s Batman: Arkham series. With so much scope in terms of Marvel characters, it’s plain to see they are losing ground in an area where their rivals have found success.

‘Captain America: Civil War’ may represent a peak for the Marvel Cinematic Universe, and perhaps even marking a seminal moment in terms of character and narrative development, so we don’t see why Marvel isn’t attempting to further its empire with console games.

Chris Evans reprises his role as Captain America in the Anthony and Joe Russo directed ‘Captain America: Civil War’ as political pressure mounts to install a system of accountability when the actions of the Avengers lead to collateral damage. The new status quo deeply divides members of the team. Captain America believes the heroes should remain free to defend humanity without government interference. Iron Man (Robert Downey Jr.) sharply disagrees and supports oversight. As the debate escalates into an all-out feud, Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) must pick a side. ‘Captain America: Civil War’ opens in theatres on May 6.

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