'Frozen Fever' Short Gets Teaser Before Premiering With 'Cinderella'

'Frozen Fever' Short Gets Teaser Before Premiering With 'Cinderella'

By Robert Dougherty Feb 27, 2015 05:45 PM
Photo Credit: Walt Disney Pictures

It is a very rare thing when a short film gets a teaser trailer of its own. But since Frozen Fever is the first animated follow up to the massive blockbuster Frozen, it is no ordinary short. The semi-sequel will play in front of Disney's Cinderella starting on March 13, but it got to show footage for the first time -- as well as the franchise's latest infectous song -- on Disney/ABC's own Good Morning America on Feb. 25.

Since the short is only seven minutes long, the sneak peek only lasted twenty seconds. But the teaser not only showed snowman Olaf eating Princess Anna's birthday cake despite Queen Elsa's warning, it also showed glimpses of mountain man Kristoff, giant snowman Marshmallow, the royal sisters riding a bike in the halls -- much as little Anna wished for in the "Do You Want To Build A Snowman" number -- and Elsa seemingly teaching a choir of little kids a new song.

After songwriters Robert and Kristen-Anderson Lopez conquered the world with songs like "Snowman" and "Let It Go" in the first Frozen -- and after writing Neil Patrick Harris's opening number at the Oscars -- they returned to pen one more Frozen number. Part of it plays in the background of the teaser, which seems to have the message to "make today a perfect day" as Elsa tries to throw Anna the perfect birthday surprise party.

The actual title comes from Elsa getting a cold -- and the wintery weather that comes from it -- while planning Anna's surprise, although any gags from that aren't spoiled in the first look. Naturally, Olaf got the one big joke in the clip, with more likely to come from him even in a crammed seven-minute format.

Frozen Fever isn't the actual first new look at the gang since the original movie, as many of them appeared in live action form in TV's Once Upon a Time last fall, in what served as an unofficial sequel of sorts. But the true Elsa, Anna, Kristoff and Olaf are the animated ones voiced by Idina Menzel, Kristen Bell, Jonathan Groff and Josh Gad, all of whom are heard once again in the trailer.

Yet after the Frozen stars get to boost Cinderella's box office, the big question will be when they get to make another box office busting movie of their own. A sequel is in development, but it will likely take a few years to get it ready. Although Disney is clearly taking advantage of the phenomenon as quickly as possible and in any way it can, it can only hurry up so much in certain aspects.

The millions who already have Frozen Fever will get a few precious minutes to tide them over in a few weeks, before the next few years of waiting for even more wintery fun and music. 

Tags: Frozen (2013), Cinderella (2015)
About the Author
Robert Dougherty is a longtime online freelance writer, who wrote reviews, articles & editorials on movies/TV for several years on the now defunct Yahoo Voices.
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